Wide • Mid • Detail — The Rhythm of Visual Storytelling.

Thinking in Sequences

A single image can be powerful — but a series tells a story.

In branding photography, every shoot becomes richer when we approach it as a narrative, not just a collection of portraits.

That’s where the three-step process comes in: Wide. Mid. Detail.

Three simple frames — but together, they create a complete visual journey.

The Wide Shot - Setting the Scene

The wide shot is all about context. It shows where your subject belongs — their environment, energy, and world.

It’s the brand’s stage, whether it’s a creative workspace, a calm home studio, or a bustling café.

This frame gives your audience a sense of place, and it anchors the brand in reality.

💡 Tip:

Shoot wide first.

Use natural light or ambient tones to let the space breathe.

Keep your subject small within the frame — it adds a cinematic, story-led quality.

A wide angle works best for this 24mm-35mm

The Mid Shot - Connecting with the Person

The mid shot is where story meets personality.

Here, we balance setting with character — enough environment to give context, but close enough to read expression and gesture.

This is your hero frame, the one that often defines the brand’s tone.

💡 Tip:

Vary your focal lengths and eye levels.

Keep the lighting consistent with your wide shot for visual flow, but use subtle direction or posture changes to evolve the mood.

Mid focal length lens 50mm - 85 mm

The Detail Shot - Capturing the Essence

Details are where emotion hides.

A hand on a notebook, a tool, a texture, a pattern of light — these images give intimacy and depth.

The detail shot transforms a photoshoot into a storytelling experience.

It humanises the brand and connects the viewer to the tactile world behind it

💡 Tip:

Look for gestures and symbols that feel personal to the subject — not just decorative

objects.

Shoot wide open for softness, or play with light contrast to draw attention.

My favourite lens - 105mm Macro!

The Power of Sequence

Together, these three perspectives — wide, mid, and detail — provide your audience with

a comprehensive understanding of the brand.

They create rhythm, pace, and connection.

It’s cinematic storytelling applied to brand imagery.

It’s how we move from showing what someone does to revealing who they are.

https://www.adobe.com/uk/creativecloud/video/discover/types-...